Hany Abdelaal - Founder & CEO of Live Freight

Digital Freight Transformation Expert | 17+ Years in Logistics Operations (Since 2008)

2008 – 2025

General Manager – ACS Logistics Co.

Led full-scale freight operations across Egyptian ports, managing sea freight (FCL & LCL), customs brokerage, project cargo, and factory import operations.

Oversaw operational teams, shipping line negotiations, freight pricing structures, and end-to-end supply chain execution for industrial clients across Egypt.

This 17-year operational leadership built the foundation for a digital transformation driven by real market experience.

2024 – Present

Founder & CEO – Live Freight

Founded Live Freight to transition traditional freight forwarding into a fully digital freight platform in Egypt.

Implementation includes:

• Route-based freight pricing transparency

• Online booking functionality

• Real-time cargo tracking

• Customer dashboard for invoices & documents

• Digital appointment scheduling

• Freight data analytics

Strategic Objective (2026–2027):

• Increase shipment volume by 40–60%

• Digitize the majority of booking operations

• Position Live Freight as Egypt’s Digital Freight Authority

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With over 17 years of hands-on freight operations, Hany Abdelaal has led logistics execution involving:

• Sea Freight (FCL & LCL)

• Customs clearance operations

• Factory import & production line shipments

• Heavy equipment & out-of-gauge cargo

• End-to-end supply chain supervision

• Industrial logistics planning

Leadership also includes:

• Shipping line negotiations

• Customs compliance management

• Freight pricing structuring

• Business operations growth strategy

This operational depth gives Live Freight a competitive advantage — the platform is built by operators with real port execution experience.

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Live Freight is transitioning from traditional freight forwarding into a fully integrated digital freight technology platform.

The focus is moving the Egyptian freight market from manual coordination to a structured, data-driven logistics ecosystem.

Platform capabilities include:

• Route-based pricing visibility

• Online shipment booking

• Real-time tracking

• Customer dashboard management

• Digital documentation

• Performance-driven analytics

This transformation is built on 17+ years of operational freight execution.

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Through the Live Freight Maritime Blog, Hany Abdelaal shares insights based on real freight operations inside Egyptian ports.

Key topics include:

• Shipping from China to Egypt

• Sea freight pricing structures

• Customs clearance in Egypt

• Import cost calculation

• Digital transformation in logistics

These insights are built on operational execution — not generic logistics theory.

Read the Maritime Blog  Door to door vs Door To Port